Still loyal to their glam-culture aesthetic that stems not only from their LDN-LAX short-form days but from their joint tenure to both London and the West Coast, Yardsale addresses SS21 with a refreshing mindset that welcomes an array of new season wardrobe essentials into the mix ahead of the warmer months.
Still loyal to their glam-culture aesthetic that stems not only from their LDN-LAX short-form days but from their joint tenure to both London and the West Coast, Yardsale addresses SS21 with a refreshing mindset that welcomes an array of new season wardrobe essentials into the mix ahead of the warmer months. Transitioning from SS20’s choice use of neonised tones, SS21 for Daniel Kreitem’s Yardsale introduces lighter pastel tones into its collection in keeping with contemporary trends and the brand’s admiration for ‘80s aesthetics.
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Let's talk about T-shirts Yardsale
Casual daily staples such as the double taped Heavyweight and cotton-spandex Sheffey T-Shirt are styled with classic character in mind, whilst new season graphic tees such as the Solstice and Oracle T-Shirts pay homage to psychedelic and free spirited stylings; a subtle reference to the brand’s sunset and cocktails rhetoric and their admiration for nonconformist design. Long sleeve layers such as the Diamond Knitted Sweatshirt, the Philly Shell Jacket and the Club Crewneck Sweatshirt are all styled with classic collegiate sportswear in mind, with their premium fabric constructions and their noted track and field undertones a tribute to the brand’s performance minded mannerisms.
For added character and colour, the regular fitting Two Tone Hoodie honours Yardsale’s love of vivid colour pairings, with the corporate logo inspired Globe Hoodie a relaxed revision of a classic sports staple. Perfect for warm weather excursions, both the Cypher and 100% cotton Cargo Shorts are designed to provide a comfortable explorative wear, whilst resilient denim wear, such as the Panel and EMB Jeans are paired with lighter trackside staples such as the Philly Shell Pants and Twill Slacks to help cater to both street and skate specific settings.
The glamour of London's suburbs
The Yardsale signature look has become somewhat London’s suburban take on the glam culture of 80’s LA, with polo shirts, quarter zips, velour track jackets and corduroy slacks being a prominent feature within collections. The boys at Yardsale often remark with a certain emphasis that this is a skate label and only to be sold in skate shops, which is something that they’ve stuck to and they ensure that all garments are designed and manufactured with a huge importance on attention to detail and the use of only the best processing methods.
Additionally, late 2018 saw the opening of a pop-up store in Covent Garden which marked a milestone for the brand.
A fully conceived concept
Launched from a desire to bring something new to the international skate scene, Yardsale was formed in South-East London in 2013 by Daniel Kreitem, and takes its inspiration from the sunshine culture of Los Angeles and Miami Beach in the 1980’s, enhanced by a UK edge and inspired by the capital’s skate scene, which is what gives the clothes a unique vibe. Forging its way into the limelight, video parts and photo series are released before clothing collections are dropped, showing the team hanging out around London, Paris and America.
Here's a quick look at their new collection ;
sources : https://www.flatspot.com/collections/yardsale-skateboards#description_footer