It’s the rootedness in their local skateboarding culture that makes Dime MTL such an honest, likeable enterprise. They’re like these cool dudes you always wanted to hang out with so desperately. So guess what, now you can at least dress like them. Their hoodies, jackets, caps and T-shirts are very minimalistic, with mostly the DIME letters spelled across them. Some graphics continue their jokey attitude towards skateboarding and its industry, like the AllDimers graphic. Here and there, they add some color but in the end, their clothing is made for skateboarding, not runways.
Among all the hip skateboarding companies that try to beat each other in terms of who’s the corest, Dime MTL really stands out as one of the most remarkable upcoming skateboarding brands. Its founders Antoine Asselin and Phil Lavoie started Dime as a blog when they were fifteen years old. They posted shaky video clips and other fun stuff on a highly irregular basis. Since then, Dime has come a long way, emerging from a petty project of kids to a fully grown brand. However, the initial spirit of its founding days are still present. Watching their shenanigans on the various social media platforms, you can’t help but like the guys that make up the Dime Crew.
Wearing skate fashion is possible
Since we live in the times of constant irony, their nonchalant attitude towards skateboarding and street wear has earned them a place in fashion heaven. Even some renowned concept stores that usually cater to the more savvy folks offering Dime’s items.
It’s the rootedness in their local skateboarding culture that makes Dime MTL such an honest, likeable enterprise. They’re like these cool dudes you always wanted to hang out with so desperately. So guess what, now you can at least dress like them. Their hoodies, jackets, caps and T-shirts are very minimalistic, with mostly the DIME letters spelled across them. Some graphics continue their jokey attitude towards skateboarding and its industry, like the AllDimers graphic. Here and there, they add some color but in the end, their clothing is made for skateboarding, not runways.
Here's a quick look at their new 2021 summer collection!
