Putting Footwear Back in the Hands of Skaters with Last Resort AB by Pontus ALV

Ten years ago Pontus Alv started Polar Skate Co. and kicked the skateboard industry square in the nuts. As one of the leaders of the small board brand revolution, he proved that people outside of the California bubble could run a successful, globally-known skateboard brand. Now he’s trying to do it again, but this time he’s going after footwear.