Dime is a skateboarding label established in Montreal, Canada, in 2005 by pals Antoine Asselin and Phil Lavoie. Originally a small skate crew skating and filming together, Dime has evolved into one of the most coveted skateboard companies globally.

Dime's skate films, such as "The Dimestore Video" and "Knowing Mixtape Vol. 2", blending skateboarding with dry humor, introduced the brand to the world and helped it amass a devoted following among skaters and aficionados of streetwear.

In 2015, Dime hosted the inaugural Dime Glory Challenge, an annual skateboarding extravaganza now among the most anticipated events in the skateboarding scene.

Born from the collaboration between Dime and Casey McDonald, the Dime Glory Challenge has turned into a yearly spectacle merging traditional skateboard contests with unconventional challenges. Among the notable events are the "Speed Challenge", testing skaters' velocity through a course, the "Wallride Challenge", assessing wallriding skills on a massive, curved wall, and the "Pyramid Challenge", evaluating trick performance on a pyramid-shaped obstacle. These unconventional contests have earned the event the moniker "the ultimate skateboard exhibition on earth", solidifying Dime's reputation as a brand committed to pushing skateboarding's boundaries.