THE RVCA NAME (PRONOUNCED: REW-KA) WAS DEVELOPED FIRST AND FOREMOST OUT OF THE "V" AND "A" = WHICH SYMBOLIZES THE BALANCE OF OPPOSITES AND HOW THEY COEXIST.

FOR RVCA, IT IS ABOUT TODAY, TOMORROW AND LIFE AS THE BIG PICTURE. IT IS ABOUT INSPIRING OUR GENERATION, PROVIDING SOMETHING OF SUBSTANCE AND CULTURE AND ABOVE ALL DOING IT WITH INTEGRITY AND AS A UNITED FAMILY, A CLOSE-KNIT COMMUNITY.